Our Culture

We believe that work is changing, that time is our most important asset, that everyone is different, and that work should fit around the individual. At Outsourcery we give our clients more time in their lives to pursue their goals and our team the opportunity to learn and work around their lives

What We Believe In

That people work better when work
fits around their lives.

That remote working does not
mean a reduction in quality.

Collaboration: several brains
are better than 1!

That happy people work better.

Trust: Trust underpins everything we do.

Our Values


We are a team that knows how to wow our clients, showing them our passion for excellence in everything that we do. We push our limits, provide quality work and embrace learning and collaboration.

Be Brave

We hold ourselves accountable and are transparent in our communication. We step out of our comfort zones and strive to do better in order to build amazing relationships.


We understand that everyone’s priorities are different and believe in holistic living. We provide a flexible work environment that allows us to be better focused, happier and more productive.

Our Community

Just because you are virtual does not mean you can’t be part of a community. We offer online and offline opportunities to connect and learn from your peers, from monthly coffee meet ups, to socials and online training forums there are a whole range of opportunities to connect, learn and engage.

Our Team

Richard Walton

“I am obsessed with delivering quality of service to our clients and spend much of my time talking to clients and the team about how we keep our position as the number one provider of virtual assistants in the UK”

Originally from the UK Richard is a serial entrepreneur having established many industry leading businesses including the EU funded start-up school Corkcrew and multi award winning social enterprise GVI He sits on the board for the Entrepreneur Organizations Cape Town Chapter and is Chairman of the fastest growing EO accelerator program globally. Since 2015 he has been focused on making AVirtual the leading virtual assistant company in the UK.

Lise Morgan
Operations Manager

“Working as part of a team who value flexibility and balance has been one of the best things to ever happen to me!”

My studies in Psychology and Coaching, along with work experience in both the UK and South Africa, has given me an advantage in understanding the team and client base we work with at AVirtual.
My work experience spans multiple industries such as Film and Content Marketing, I have managed teams, and been part of managing and implementing new processes.

Rebecca Marshall
Client Services Manager

“I am the person you speak with, to ensure sure you get the perfect assistant and am on hand to answer any questions you have once you work with us”

I am originally from London where I worked for The Walt Disney Corporation. Previous to these corporate roles, my service skills were developed during roles as a gym instructor, security guard and the good old fashioned, “pulling pints behind the bar”; the BEST place to learn service with a smile.

Sarah Rade
Delegation Expert

“I really enjoy adding extra value to clients lives and businesses”

I have been working at AVirtual for 3 years and in that time we have found that while clients know they need an assistant, some find it difficult to delegate. I am here to assist both the VAs and clients to make that process as smooth as possible to set up a great working relationship. Previous to my time at Avirtual I spent 12 years in London, working for some of the largest law firms.

Amanda Wallace
Accounts Management

“I am here to assist clients with their accounts in the most proficient manner possible”

I am a practical hands-on Financial Manager with a passion for numbers & an eye on the ball. My ability to remain focused in the most challenging environments combined with my attentive, people friendly manner is respected by those who work with me. I am methodical & process orientated as there are no short-cuts in accounting.

Shakeera Brey
People and Culture

“My time is spent recruiting and retaining the very best virtual employees, I am passionate about acquiring top talent for our clients.”

My education and work in the field of human resource management spans over 20 years, allowing me to gain valuable experience across various industries including retail, engineering and global risk management. Having a career, a husband plus 4 kids has fueled my interest in exploring and creating opportunities where one can work more flexibly and find balance in a meaningful way.

Chloe Smedy
Client Services Manager (Marketing Assistants)

“If you are looking for a high-quality virtual marketing assistant or social media manager, I am the person you want to speak too”

I am born and raised South African, though I have travelled overseas a lot. I popped over for a short visit to the UK, where I hired a motorcycle and navigated my way around by myself for two days of my visit. I have also lived in the US, for 6 months at a time, where I was afforded the time to entertain my adventurous self. Prior to my current role I have worked as a VA, and also in Immigration, Payroll, HR and various other administrative roles. My client service skills were developed within all of these roles, over time, to be geared toward ‘service with a smile’ and I pride myself on a professional approach at all times. I have been with AVirtual since 2016, and in my current role for the past 2.5 years.

Carrie Hickman
Website Project Manager

“I am the magical person who supports all of our amazing VAs that allows them to focus on the important things without worrying about the little things.”

I have been in the working world since I was a teenager and have moved through varying roles until I found AVirtual. I have a wide range of experiences from digital media to accounting and most things in-between. I love learning, staying on top of trends and tech and sharing that knowledge with the wonderful team here at AVirtual.

Henry Walton
Sales & Client Services Director (Digital Marketing)

Henry designs and builds websites. Having run startups in London and been involved in various creative projects throughout his life for leading magazines including a variety of Conde Nast publications, Henry knows how to understand clients’ needs, and to foresee what they want and how to give it to them.